Google AdsProfessional servicesApr 2026 – Sep 2026
Meticulous Business Plan
27 signed engagements from Google Ads at ₹13,333.33 each
Meticulous Business Plan generated 287 enquiries through Google Ads, of which 94 were qualified and 27 became signed engagements. With ₹3,60,000 in advertising spend and ₹12,15,000 in engagement revenue, the campaign delivered 3.38× revenue ROAS.
- Client
- Meticulous Business Plan
- Industry
- Professional services
- Service
- Google Ads
- Period
- Apr 2026 – Sep 2026
The problem
Someone searching for a business plan may want a free template, academic help or a paid consulting engagement. The challenge was to reach businesses ready to commission work and judge performance by the quality of the resulting pipeline.
What we did
Focus on commercial service intent. Separate business plan and project report searches into focused campaign themes.
Reduce irrelevant enquiries. Review search terms for free template, academic and unrelated research intent, and align the landing page with the service searched.
Follow leads through to signed work. Use enquiry qualification and engagement outcomes to assess the campaign beyond lead volume.
The impact
27 signed engagements from 287 enquiries
Of 287 unique enquiries, 94 were qualified and 27 became signed engagements. Advertising spend of ₹3,60,000 worked out at ₹1,254.36 per enquiry and ₹13,333.33 per signed engagement.
Reported figures
Reported figure
27
signed engagements, April 2026 to September 2026.
₹13,333.33
cost per signed engagement. Advertising spend divided by signed engagements.
3.38×
revenue return on ad spend. Revenue from engagements divided by advertising spend. Revenue return is not profit.
287
unique enquiries, of which 94 were qualified. Cost per enquiry ₹1,254.36.
₹12,15,000
in revenue from engagements, April 2026 to September 2026.
₹3,60,000
in advertising spend, April 2026 to September 2026.
32.75% of enquiries qualified, and 28.72% of qualified enquiries became signed engagements. Across all enquiries, the conversion rate to signed work was 9.41%. The average revenue per signed engagement was ₹45,000. These are ratios of period totals, not a tracked cohort.
₹45,000 is revenue per engagement, not acquisition cost. The acquisition cost was ₹13,333.33, making signed work the most useful result to lead with.
Google Ads · Case study
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