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Social Media AdseCommerce and retailApr 2026 – Sep 2026

Wanderlooms

6,607 attributed orders and 3.12× revenue ROAS from Meta Ads

From April to September 2026, Wanderlooms generated 6,607 attributed orders and ₹1,12,32,000 in attributed revenue from ₹36,00,000 in Meta advertising spend. Cost per attributed order was ₹544.88, with average attributed order value of ₹1,700.02 and revenue ROAS of 3.12×.

Client
Wanderlooms
Industry
Adventure apparel
Period
Apr 2026 – Sep 2026
Wanderlooms, Meta Ads. 6,607 attributed orders and 3.12 times revenue ROAS. Travellers in outdoor jackets talking over drinks beside motorcycles on a hillside at sunset, with a purchase card and a close-up of a fleece fabric.Wanderlooms, Meta Ads. 6,607 attributed orders and 3.12 times revenue ROAS. Travellers in outdoor jackets talking over drinks beside motorcycles on a hillside at sunset, with a purchase card and a close-up of a fleece fabric.

The problem

Adventure apparel buyers need to understand style, fit and use before buying from a brand discovered through social media. The campaign needed to connect compelling product discovery with a clear purchase journey and measurable acquisition economics.

What we did

  • Showed the products in use. We used outdoor lifestyle scenes, product details and fit demonstrations to help shoppers evaluate the offer.

  • Matched messages to purchase readiness. We distinguished new audience discovery from relevant follow up to eligible visitors, keeping the message connected to where the shopper was in the buying journey.

  • Measured purchase efficiency. We reviewed order acquisition cost, attributed order value and revenue, alongside product availability and returns, to keep reporting focused on commercial outcomes.

The impact

6,607 attributed orders and ₹1,12,32,000 in attributed order revenue

The campaign generated ₹3.12 in attributed revenue for every ₹1 spent on Meta advertising. Average attributed order value was ₹1,700.02 against an advertising acquisition cost of ₹544.88 per order.

Reported figures

Reported figure

6,607

attributed orders from Meta Ads, April 2026 to September 2026.

  • ₹544.88

    cost per attributed order. Advertising spend divided by attributed orders.

  • 3.12×

    revenue return on ad spend. Attributed order revenue divided by advertising spend. Revenue return is not profit.

  • ₹1,12,32,000

    in attributed order revenue, April 2026 to September 2026.

  • ₹36,00,000

    in advertising spend, April 2026 to September 2026.

  • ₹1,700.02

    average attributed order value. Attributed order revenue divided by attributed orders.

A recreated agency dashboard for Wanderlooms, Meta Ads, sales objective, April 2026 to September 2026, in rupees. Attributed orders 6,607. Advertising spend ₹36,00,000. Attributed revenue ₹1,12,32,000. Cost per order ₹544.88. Revenue ROAS 3.12 times. A bar chart compares advertising spend with attributed revenue, and a summary gives ₹3.12 revenue per ₹1 spent and an average attributed order value of ₹1,700.02.

These figures describe revenue efficiency; profitability also depends on product, fulfilment, return and other business costs.

For an apparel brand, order acquisition cost and order value make the paid media result easier to assess than clicks or engagement alone.

Social Media Ads · Case study

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