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SEOEducation and trainingMay 2026 – Oct 2026

AnybodyCanBake

25.49 percent more organic clicks and 46.15 percent more course enquiries

AnybodyCanBake recorded 20,580 organic clicks from August 2026 to October 2026, up from 16,400 from May 2026 to July 2026. Tracked organic course enquiries increased from 91 to 133, connecting stronger search discovery with more interest in paid learning.

Client
AnybodyCanBake, Pune, India
Industry
Education and training
Service
SEO
Period
May 2026 – Oct 2026
AnybodyCanBake, SEO. 25.49 percent more organic clicks and 46.15 percent more course enquiries. 25.49% organic click growth. Three illustrative frames: a search on a laptop, hands kneading dough, and a baking video on a laptop.AnybodyCanBake, SEO. 25.49 percent more organic clicks and 46.15 percent more course enquiries. 25.49% organic click growth. Three illustrative frames: a search on a laptop, hands kneading dough, and a baking video on a laptop.

The problem

A baking website can attract recipe readers without making its learning offer easy to discover. The challenge was to connect relevant searches with useful content and a clear path towards course enquiries.

What we did

  • Separate discovery from learning intent. Organise recipe searches and course related searches around the questions each visitor needs answered.

  • Make useful content easier to navigate. Strengthen page titles, content structure and internal links so readers can find the next relevant learning step.

  • Measure beyond traffic. Review indexing and mobile usability alongside organic clicks, nonbrand discovery and tracked course enquiries.

The impact

25.49% more organic clicks and 46.15% more tracked course enquiries

Across two matched three-month periods, May 2026 to July 2026 and August 2026 to October 2026, organic clicks rose from 16,400 to 20,580, nonbrand organic clicks from 15,348 to 20,039 and tracked organic course enquiries from 91 to 133.

Reported figures

Reported figure

25.49%

organic click growth. Organic clicks rose from 16,400 in May 2026 to July 2026 to 20,580 in August 2026 to October 2026.

  • 30.56%

    nonbrand click growth. Nonbrand organic clicks rose from 15,348 in May 2026 to July 2026 to 20,039 in August 2026 to October 2026.

  • 46.15%

    organic enquiry growth. Tracked organic course enquiries rose from 91 in May 2026 to July 2026 to 133 in August 2026 to October 2026.

  • 16,400 to 20,580

    organic clicks, May 2026 to July 2026, then August 2026 to October 2026.

  • 15,348 to 20,039

    nonbrand organic clicks, May 2026 to July 2026, then August 2026 to October 2026.

  • 91 to 133

    tracked organic course enquiries, May 2026 to July 2026, then August 2026 to October 2026.

A recreated agency dashboard for AnybodyCanBake, SEO performance overview, May 2026 to July 2026 compared with August 2026 to October 2026. Organic click growth 25.49%, nonbrand click growth 30.56%, course enquiry growth 46.15%. Organic clicks 16,400 then 20,580. Nonbrand clicks 15,348 then 20,039. Course enquiries 91 then 133. The selector reads May to Jul vs Aug to Oct 2026. A table repeats the three comparisons with their growth.

August 2026 to October 2026 delivered 4,180 more organic clicks and 42 more tracked course enquiries. Nonbrand clicks rose by 4,691 and represented 97.37% of clicks in August 2026 to October 2026. The result gives the case a business focus beyond traffic alone. This compares two periods and does not show that the work alone caused the change.

More discovery should create a useful next step for the visitor. Here, course enquiries grew faster than organic clicks.

SEO · Case study

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