Google AdsEducation and trainingMar 2022 – Mar 2024
Bakedemy
627 paid enrolments from learners searching for baking education
Bakedemy’s Google Ads campaign generated 5,620 course enquiries and 627 paid enrolments. Advertising spend of ₹24,00,000 supported ₹94,05,000 in attributed enrolment revenue, with a cost per enrolment of ₹3,827.75 and 3.92× revenue ROAS.
- Client
- Bakedemy
- Industry
- Education and training
- Service
- Google Ads
- Period
- Mar 2022 – Mar 2024
The problem
People comparing baking courses have different learning goals, budgets and preferred formats. The challenge was to connect serious learning intent with a relevant enquiry journey and follow that interest through to paid admission.
What we did
Organise campaigns around learning intent. Match search themes and ad messages to the learner’s needs without exposing private course details.
Keep the landing journey relevant. Use focused landing pages and filter irrelevant recipe, job and free content searches through search term review.
Measure admissions beyond enquiries. Track enquiries and paid enrolments as separate stages, with admission outcomes informing performance reporting.
The impact
627 paid enrolments from 5,620 course enquiries
Advertising spend of ₹24,00,000 worked out at ₹427.05 per course enquiry and ₹3,827.75 per paid enrolment.
Reported figures
Reported figure
627
paid enrolments, March 2022 to March 2024.
₹3,827.75
cost per paid enrolment. Advertising spend divided by paid enrolments.
3.92×
revenue return on ad spend. Attributed enrolment revenue divided by advertising spend. Revenue return is not profit.
5,620
unique course enquiries, March 2022 to March 2024. Cost per enquiry ₹427.05.
₹94,05,000
in attributed enrolment revenue, March 2022 to March 2024.
₹24,00,000
in advertising spend, March 2022 to March 2024.
11.16% of enquiries became paid enrolments. Average attributed revenue per enrolment was ₹15,000. The case connects relevant search demand with admissions, giving prospective education clients a clear view of both lead cost and enrolment cost. These are ratios of period totals, not a tracked cohort.
A course enquiry matters most when it leads to the right learner joining. Report the admissions outcome alongside enquiry volume.
Google Ads · Case study
Tell us what you are trying to fix
Want to reach learners actively comparing courses?