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Social Media AdsEducation and trainingOct 2020 – Mar 2024

Bakedemy

738 paid enrolments by turning baking interest into learning intent

Bakedemy’s Meta Ads activity generated 4,800 course enquiries and 738 paid enrolments. Advertising spend of ₹27,00,000 produced ₹1,10,70,000 in attributed enrolment revenue, with ₹3,658.54 cost per enrolment and 4.10× revenue ROAS.

Client
Bakedemy
Industry
Education and training
Period
Oct 2020 – Mar 2024
Bakedemy, Meta Ads. 738 paid enrolments by turning baking interest into learning intent. 738 paid enrolments and ₹3,658.54 cost per enrolment. An illustrative scene of a baking video on a phone, an enquiry form and cupcakes being decorated.Bakedemy, Meta Ads. 738 paid enrolments by turning baking interest into learning intent. 738 paid enrolments and ₹3,658.54 cost per enrolment. An illustrative scene of a baking video on a phone, an enquiry form and cupcakes being decorated.

The problem

Enjoying baking content does not automatically mean someone is ready to join a course. The challenge was to explain the learning offer, qualify interest and move suitable learners towards paid enrolment.

What we did

  • Let teaching introduce the offer. Use instructor demonstrations, learning outcome explanations and approved learner stories to show the experience.

  • Match the message to readiness. Give new audiences a clear introduction and use relevant follow up creative for eligible warm audiences.

  • Assess the result at enrolment level. Follow enquiries through to paid admissions rather than treating lead generation as the final outcome.

The impact

738 paid enrolments from 4,800 course enquiries

Advertising spend of ₹27,00,000 worked out at ₹562.50 per course enquiry and ₹3,658.54 per paid enrolment.

Reported figures

Reported figure

738

paid enrolments, October 2020 to March 2024.

  • ₹3,658.54

    cost per paid enrolment. Advertising spend divided by paid enrolments.

  • 4.10×

    revenue return on ad spend. Attributed enrolment revenue divided by advertising spend. Revenue return is not profit.

  • 4,800

    unique course enquiries, October 2020 to March 2024. Cost per enquiry ₹562.50.

  • ₹1,10,70,000

    in attributed enrolment revenue, October 2020 to March 2024.

  • ₹27,00,000

    in advertising spend, October 2020 to March 2024.

A recreated agency dashboard for Bakedemy, Meta Ads, in rupees, October 2020 to March 2024. Paid enrolments 738. Advertising spend ₹27,00,000. Reported revenue ₹1,10,70,000. Cost per enrolment ₹3,658.54. Revenue ROAS 4.10 times. A bar chart compares advertising spend with reported revenue. A performance summary shows ₹4.10 revenue per ₹1 spent, 4,800 enquiries, ₹562.50 cost per enquiry and 15.38% enrolment conversion.

15.38% of enquiries converted into paid enrolments. Average attributed revenue per enrolment was ₹15,000. The commercial story is the progression from discovery to paid learning, supported by a clear acquisition cost. These are ratios of period totals, not a tracked cohort.

Demonstration can earn attention; the value of that attention is best assessed through paid enrolments.

Social Media Ads · Case study

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