6 signed design projects from Google Ads

Bblewrap generated 348 project enquiries, including 42 qualified design briefs and six signed projects. Advertising spend of ₹4,40,000 supported ₹12,00,000 in project revenue, resulting in ₹73,333.33 per signed project and 2.73× revenue ROAS.

Client: Bblewrap
Industry: Professional services
Service: Google Ads
Period: Sep 2024 – Mar 2025

Bblewrap, Google Ads. 6 signed design projects from Google Ads. A search, a project brief and 6 signed design projects. An illustrative design studio desk with packaging prototypes and material samples.

The problem

Design searches attract different audiences, including businesses, students and jobseekers. The challenge was to reach businesses with a genuine design requirement and assess the resulting enquiries by brief quality and signed work.

What we did

Separate branding and package design intent. Match search themes to the specific service a prospective client needs.
Make the portfolio support qualification. Connect service focused enquiries with relevant work examples and clear project requirements.
Follow briefs through to signed projects. Review lead quality alongside acquisition cost, keeping project enquiries and signed work distinct.

The impact

6 signed design projects from 348 enquiries

Of 348 unique project enquiries, 42 were qualified design briefs and 6 became signed projects. Advertising spend of ₹4,40,000 worked out at ₹1,264.37 per enquiry and ₹73,333.33 per signed project.

Reported figures

Reported figure

signed projects, September 2024 to March 2025.

₹73,333.33
cost per signed project. Advertising spend divided by signed projects.
2.73×
revenue return on ad spend. Revenue from signed projects divided by advertising spend. Revenue return is not profit.
348
unique project enquiries, of which 42 were qualified design briefs. Cost per enquiry ₹1,264.37.
₹12,00,000
in revenue from signed projects, September 2024 to March 2025.
₹4,40,000
in advertising spend, September 2024 to March 2025.

A recreated agency dashboard for Bblewrap, Google Ads, Search + Display, in rupees, September 2024 to March 2025. Enquiries 348. New customers 6. Advertising spend ₹4,40,000. Cost per enquiry ₹1,264.37. Advertising cost per new customer ₹73,333.33. Reported revenue ₹12,00,000. Revenue ROAS 2.73 times.

12.07% of project enquiries qualified as design briefs, and 14.29% of qualified briefs became signed projects. Average revenue per signed project was ₹2,00,000. That is distinct from the ₹73,333.33 advertising cost to acquire each signed project. These are ratios of period totals, not a tracked cohort.

For a design consultancy, the strongest story is the work won from qualified briefs. Enquiry volume alone does not show commercial value.

Google Ads · Case study

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