Google Ads linked to 4,324 products sold for Bakersville

Bakersville’s Google Ads engagement recorded 4,324 products sold and ₹47,56,400 in reported revenue between November 2025 and August 2026. Advertising spend for the period was ₹9,00,000.

Client: Bakersville
Industry: D2C and ecommerce
Service: Google Ads
Period: Nov 2025 to Aug 2026

Bakersville, Google Ads. Product sales measured against advertising spend. 4,324 products sold and a 5.28 times reported ROAS, November 2025 to August 2026. An illustrative scene of piping tips, cupcake cases and sprinkles.

The problem

Make product advertising accountable to sales

A baking-supplies business needs to assess whether advertising contributes to sales, not just website traffic. This case presents the reported sales volume and revenue against the advertising investment.

Traffic is only an intermediate result: The useful business measures are products sold and the revenue attributed to the advertising.
Use a consistent reporting window: Spend and sales outcomes need to cover the same period to make the comparison useful.

What we did

Google advertising with a product sales focus

MappedSkills’ engagement covered Google Ads for Bakersville. The confirmed outcome measures are products sold, advertising spend and revenue.

The impact

4,324 products sold and ₹47 lakh 56 thousand in revenue

The reported totals produce ₹208.14 in advertising cost per product sold and a 5.28× revenue return on advertising spend.

Reported figures

Reported figure

4,324

products sold, November 2025 to August 2026. Not assumed to equal orders or unique customers.

5.28×
return on ad spend. Reported revenue divided by advertising spend, calculated from the reported totals, November 2025 to August 2026. Revenue return is not profit.
₹9,00,000
in advertising spend, November 2025 to August 2026.
₹47,56,400
in reported revenue, November 2025 to August 2026.
₹208.14
advertising cost per product sold. Advertising spend divided by products sold, calculated from the reported totals.

A recreated agency dashboard for Bakersville, Google Ads, November 2025 to August 2026, in rupees. Products sold 4,324. Advertising spend ₹9,00,000. Reported revenue ₹47,56,400. Advertising cost per product sold ₹208.14. Reported ROAS 5.28 times. A bar chart compares advertising spend with reported revenue. Products sold are not confirmed order counts, and revenue return is not profit.

Google Ads · Case study

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