Google AdsLocal servicesDec 2025 – Oct 2026
Phoenix Laundry
Google Ads linked to 640 new customers for Phoenix Laundry
Phoenix Laundry’s Google Ads engagement generated 1,600 enquiries and 640 new customers from December 2025 to 30 October 2026. Advertising spend was ₹4,00,000, with ₹7,68,000 in reported revenue.
- Client
- Phoenix Laundry
- Industry
- Local services
- Service
- Google Ads
- Period
- Dec 2025 – Oct 2026
The problem
Judge acquisition in the context of a repeat service
For a laundry business, a customer can return after the first transaction. The case therefore needs to show the acquisition cost and revenue already generated while keeping estimated lifetime value separate.
An enquiry is not a customer: The enquiry count needs to be read alongside the number of new customers acquired.
Lifetime value needs context: Expected future value can inform acquisition decisions, but it is not revenue already collected.
What we did
Google advertising measured through to new customers
MappedSkills’ engagement covered Google Ads for Phoenix Laundry, managing Search and Display campaigns. The supplied reporting follows the response from enquiries to new customers and reports revenue generated during the engagement.
The impact
640 new customers at ₹625 each in advertising spend
The reported new-customer count is equivalent to 40% of the enquiry count. Advertising cost was ₹250 per enquiry and ₹625 per new customer. Reported revenue was ₹7,68,000, equal to 1.92× advertising spend. The period-level ratio does not establish matched-cohort conversion.
Reported figures
Reported figure
640
new customers, December 2025 to 30 October 2026.
₹625
advertising cost per new customer. Advertising spend divided by new customers, calculated from the reported totals.
1,600
enquiries, December 2025 to 30 October 2026.
₹4,00,000
in advertising spend, December 2025 to 30 October 2026.
₹7,68,000
in reported revenue generated, December 2025 to 30 October 2026.
1.92×
revenue return on ad spend. Reported revenue divided by advertising spend, calculated from the reported totals. Revenue return is not profit.
Customer lifetime value is a separate business estimate
The business supplied an average customer lifetime value of ₹50,000. It is an estimate with no method, horizon or revenue-versus-profit basis supplied. It is not realised revenue from these 640 customers and is not included in the revenue or ROAS figures above.
Google Ads · Case study
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