19 signed engagements from Google Ads at ₹9,473.68 each

Talreja & Talreja generated 580 enquiries through Google Ads, with 127 qualified consultations and 19 signed engagements. Advertising spend of ₹1,80,000 supported ₹5,70,000 in first contracted fee revenue, producing 3.17× revenue ROAS.

Client: Talreja & Talreja
Industry: Professional services
Service: Google Ads
Period: Mar 2022 – Sep 2022

Talreja & Talreja, Google Ads. 19 signed engagements from Google Ads at ₹9,473.68 each. An illustrative scene of a search field, a consultation across a table and a person signing an engagement document.

The problem

An enquiry for a professional service can be an information request or a business ready to appoint an adviser. The challenge was to connect relevant search demand with qualified consultations and paid work.

What we did

Keep service intent clear. Structure search themes around the professional service the potential client needs.
Align the enquiry journey. Use relevant landing page information and qualification questions to make the next step clear.
Report the commercial outcome. Follow enquiries through qualified consultations and signed engagements, keeping each stage visible in reporting.

The impact

19 signed engagements from 580 enquiries

Of 580 unique enquiries, 127 led to qualified consultations and 19 became signed engagements. Advertising spend of ₹1,80,000 (INR equivalent) worked out at ₹310.34 per enquiry and ₹9,473.68 per signed engagement.

Reported figures

Reported figure

signed engagements, March 2022 to September 2022.

₹9,473.68
cost per signed engagement. Advertising spend divided by signed engagements.
3.17×
revenue return on ad spend. First contracted fee revenue divided by advertising spend. Revenue return is not profit.
580
unique enquiries, of which 127 led to qualified consultations. Cost per enquiry ₹310.34.
₹5,70,000
in first contracted fee revenue (INR equivalent), March 2022 to September 2022.
₹1,80,000
in advertising spend (INR equivalent), March 2022 to September 2022.

A recreated agency dashboard for Talreja & Talreja, Google Ads, Search + Display, in rupees (INR equivalent), March 2022 to September 2022. Enquiries 580. New customers 19. Advertising spend ₹1,80,000. Cost per enquiry ₹310.34. Advertising cost per new customer ₹9,473.68. Reported revenue ₹5,70,000. A tile labelled Average first contracted fee revenue per engagement shows ₹30,000.

21.90% of enquiries led to qualified consultations, and 14.96% of those consultations became signed engagements. Average first contracted fee revenue per engagement was ₹30,000; advertising acquisition cost per engagement was ₹9,473.68. These are ratios of period totals, not a tracked cohort.

Lead with signed engagements and acquisition cost. Recurring fees or lifetime value are not included in the supplied first contracted fee revenue.

Google Ads · Case study

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