Google Ads linked to 178 paid enrolments for a coaching institute

EKoching’s Google Ads engagement generated 4,124 enquiries and 178 attributed paid enrolments between August 2021 and September 2022. Reported revenue was ₹51,62,000 against ₹11,40,000 in advertising spend.

Client: EKoching
Industry: Education and training
Service: Google Ads
Period: Aug 2021 – Sep 2022

EKoching, Google Ads. From course enquiries to paid enrolments. 178 paid enrolments and a 4.53 times reported ROAS, August 2021 to September 2022. An illustrative study scene with a laptop, notebook and books.

The problem

Measure the students who join as well as those who enquire

For a coaching institute, an enquiry starts a conversation; a paid enrolment is the commercial outcome. This case follows both stages so prospective education clients can assess the advertising cost against admissions.

Enquiries and admissions are different: The campaign result needs to distinguish initial interest from a paid decision.
Follow the full journey: Enquiries, admissions and revenue need to be read over the same reporting period.

What we did

Google Ads with admissions as the business measure

MappedSkills’ engagement covered Google Ads for EKoching, managing Search and Display campaigns. The supplied results connect enquiry generation with attributed paid enrolments and revenue, allowing the case to show both the response volume and the cost of an admission.

The impact

4,124 enquiries and 178 paid enrolments

The reported totals translate to ₹276.43 per enquiry and ₹6,404.49 in advertising spend per paid enrolment. Paid enrolments were equivalent to 4.32% of the enquiry count; this is a period-level ratio rather than a verified matched-cohort conversion rate.

Reported figures

Reported figure

178

attributed paid enrolments, August 2021 to September 2022.

4.53×
return on ad spend. Reported revenue divided by advertising spend, calculated from the engagement totals, August 2021 to September 2022. Revenue return is not profit.
4,124
enquiries generated, August 2021 to September 2022.
₹6,404.49
advertising cost per paid enrolment. Advertising spend divided by attributed paid enrolments.
₹11,40,000
in advertising spend, August 2021 to September 2022.
₹51,62,000
in reported revenue, August 2021 to September 2022.

A recreated agency dashboard for EKoching, Google Ads, August 2021 to September 2022, in rupees. Enquiries 4,124. Attributed paid enrolments 178. Advertising spend ₹11,40,000. Cost per enquiry ₹276.43. Advertising cost per enrolment ₹6,404.49. Reported revenue ₹51,62,000. Reported ROAS 4.53 times. A campaign selector reads Search + Display. A count display repeats 4,124 enquiries and 178 attributed paid enrolments.

Google Ads · Case study

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