Meta Ads linked to 329 site visits and 23 reported sales for HutnHomes

HutnHomes’ Meta Ads engagement recorded 2,348 marketing-qualified leads, 845 sales-qualified leads, 329 site visits and 23 reported sales between September 2023 and December 2024. Advertising spend was ₹15,00,000 and reported revenue was ₹46,15,228.

Client: HutnHomes
Industry: Real estate
Service: Social Media Ads
Period: Sep 2023 – Dec 2024

HutnHomes, Meta Ads. Beyond lead volume: site visits and reported sales. 845 sales-qualified leads and 23 reported sales, September 2023 to December 2024. An illustrative scene of a landscaped residential building.

The problem

Measure buyer progress beyond the first enquiry

Property advertising needs to be assessed through the sales journey. Qualified leads, site visits and reported sales provide a more commercially useful view than lead volume alone.

Qualification has stages: Marketing-qualified and sales-qualified leads need separate counts and definitions.
Visits and sales matter: The value of the lead flow becomes clearer when the case follows buyers towards site visits and sales.

What we did

Meta advertising with visibility into the sales journey

MappedSkills’ engagement covered Meta Ads for HutnHomes. The supplied results distinguish marketing-qualified leads, sales-qualified leads, site visits and reported sales. This gives the case a sales-journey view without assuming that platform lead submissions alone equal qualified buyers.

The impact

845 sales-qualified leads and 23 reported sales

Advertising cost worked out to ₹638.84 per marketing-qualified lead, ₹1,775.15 per sales-qualified lead and ₹4,559.27 per site visit. The spend per reported sale was ₹65,217.39. Reported revenue was 3.08 times advertising spend.

Reported figures

Reported figure

329

site visits, September 2023 to December 2024. Whether visits were attended has not been confirmed.

23
reported sales, September 2023 to December 2024. Not asserted as completed sales.
845
sales-qualified leads, September 2023 to December 2024.
2,348
marketing-qualified leads, September 2023 to December 2024.
₹15,00,000
in advertising spend, September 2023 to December 2024.
₹46,15,228
in reported business revenue, September 2023 to December 2024. Not property transaction value or confirmed brokerage income.

A recreated agency dashboard for HutnHomes, Meta Ads, September 2023 to December 2024, in rupees. Marketing-qualified leads 2,348. Sales-qualified leads 845. Site visits 329. Reported sales 23. These are reported period totals, not a verified matched cohort. Advertising spend ₹15,00,000. Cost per marketing-qualified lead ₹638.84. Cost per sales-qualified lead ₹1,775.15. Cost per site visit ₹4,559.27. Advertising cost per reported sale ₹65,217.39. Reported business revenue ₹46,15,228. Reported revenue over ad spend 3.08 times.

The stage counts are reported period totals, not a verified matched cohort.

Social Media Ads · Case study

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