SEOSoftware and technology
Ameba Software
75.34 percent more organic clicks and 55.88 percent more enquiries
Ameba Software’s organic clicks increased from 7,300 to 12,800 across two comparable three month periods. Tracked organic enquiries rose from 34 to 53. The SEO work brought technical improvements, clearer service page targeting and content development together around relevant business searches.
- Client
- Ameba Software, Chandigarh
- Industry
- Technology (B2B Software Solutions)
- Service
- SEO
The problem
Ameba’s prospective buyers needed to find the software business when searching for solutions. Limited content, weak page targeting and technical issues restricted its ability to capture relevant organic demand.
What we did
Targeted relevant buyer searches. We researched commercial search intent and improved priority service pages so their content better matched prospective clients’ needs.
Strengthened the technical foundations. We worked on titles, headings, speed, mobile usability, indexing and structured data to improve the site’s search foundations.
Developed content and authority. We planned content around buyer questions and built relevant technology links to support the website’s organic presence.
The impact
75.34% more organic clicks and 55.88% more tracked organic enquiries
Across two comparable three month periods, organic clicks rose from 7,300 to 12,800, nonbrand organic clicks from 5,200 to 8,940 and tracked organic enquiries from 34 to 53.
Reported figures
Reported figure
75.34%
organic click growth. Organic clicks rose from 7,300 in the earlier three month period to 12,800 in the later one.
71.92%
nonbrand click growth. Nonbrand organic clicks rose from 5,200 in the earlier three month period to 8,940 in the later one.
55.88%
organic enquiry growth. Tracked organic enquiries rose from 34 in the earlier three month period to 53 in the later one.
7,300 to 12,800
organic clicks, earlier three month period then later three month period.
5,200 to 8,940
nonbrand organic clicks, earlier three month period then later three month period.
34 to 53
tracked organic enquiries, earlier three month period then later three month period.
The later period generated 5,500 additional organic clicks and 19 more tracked organic enquiries. Nonbrand clicks increased by 3,740, showing broader discovery beyond searches for the company name. The result connects stronger search visibility with more business enquiries. This compares two periods and does not show that the work alone caused the change.
For a B2B software company, organic growth becomes more useful when more relevant discovery is accompanied by more enquiries.
SEO · Case study
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