SEOSoftware and technology
Ameba Software
SEO for Ameba Software: Tech Company
A Chandigarh B2B software company wasn’t being found in search for the solutions it sells. We fixed its technical SEO, retargeted key pages and built content and links.
- Client
- Ameba Software, Tech Software Startup, Chandigarh
- Industry
- Technology (B2B Software Solutions)
- Service
- SEO
The problem
Good software, too little search visibility
Ameba Software, a Chandigarh company that builds software for businesses, wanted more of its enquiries to come from people searching for the solutions it offers. Its website was not ranking well enough for that to happen.
Crowded, high-intent searches: Many B2B software companies compete for the same searches, so a site has to be both relevant and technically sound to be seen.
Weak rankings for relevant terms: The site was not ranking well for the software terms its prospective clients search for, so few of them found it through organic search.
Technical issues holding it back: Slow-loading pages and unoptimised meta tags made the site harder for search engines to index and less pleasant to use.
Too little content to be found for: With limited content on the site, there were few pages that could appear when prospective clients searched for answers.
What we did
Fix the foundations, then give search engines more to rank
We brought technical fixes, keyword targeting, content and links together in one SEO programme for the site.
Keyword research: We identified high-intent searches such as “enterprise software solutions” and “cloud management software”, with long-tail variations, and optimised key pages for them.
On-page and technical SEO: We improved meta titles, descriptions and headings, improved site speed and mobile responsiveness, fixed indexing errors and added schema markup.
A content programme: We planned ongoing blog posts, case studies and whitepapers on the problems Ameba Software’s clients face, written for long-tail searches.
Link building: We earned links from technology sites and industry publications.
The impact
The foundations for organic enquiries were in place
We do not publish traffic, ranking or enquiry figures for this engagement, because we have not been able to verify them against Ameba Software’s own records. What we can describe is what the work put in place.
Documented outcomes
Documented outcome
A site search engines could index properly
Speed, mobile and indexing issues were fixed, and schema markup was added.
Documented outcome
Pages aimed at the right searches
Key pages were optimised for the high-intent software searches that Ameba Software’s prospective clients use.
Documented outcome
Content and links to build on
An ongoing content plan for long-tail searches, and links from relevant technology publications.
SEO · Case study
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